Modern brands and their communication must be useful to customers. Movla is a great example of this. It all started with a journey. Traveling without a smartphone is almost impossible today. We document our adventures to share them with our friends. To highlight the importance of mobile broadband internet, we brought together 10 groups of young travelers to explore Georgia, record their experiences, and share videos showcasing the heartbreaking condition of our beloved nature. It is no secret that many of the places we take pride in are devastating, and littered with waste.
We strongly believe that technology can help solve this problem. That’s why we created Movla—a mobile application designed to encourage travel, environmental care, and the cleanup of our country. Users can drop a pin on the map to mark polluted locations, helping volunteers, organizations, and the Department of Tourism take action and clean them up.
P.S. To promote #Movla, we created a video that is 100% user-generated.
Credits Executive Creative Director: Vato Kavtaradze, Bibi Asastiani Copywriters: Beqa Meparishvili, Nino Gordeladze Art Directors: Mari Sukhishvili, Irina Sakvarelidze Account Manager: Vaska Chubinidze Designers: Zakharia Mesropov, Nick Monaselidze Strategic Planners: Lado Malazonia
Production:
Production and Post-Production Manager: Natia Nikoleishvili Producers: Lisa Romanovskaya, Tamuna Morchiladze, Zuka Gharibashvili, Director: Davit Borchkhadze 1 st AD: Lisa Romanovskaya DOP: Sandro Darakhvelidze Boom Operator: Tengo Mandzulashvili Production & Costume Designer: Tamar ‘Pashko’ Guliashvili & Sopo Kharebashvili Make-Up Artist: Renata Kosenko Location Manager: Giorgi Shakaia Casting: Misha Apkhazava
Post Production:
Editor: Davit Borchkhadze CG: Sandro Nakashidze Sound Designer: Paata “Godfather” Godziashvili Color By: Pavel Marko, UPP Universal Production Partners (Prague)
Every New Year, thousands of Christmas trees are cut down in Georgia. In order to emphasize this social problem once again, we decided to create a spot with the main message: Don’t cut down. Decorate. What made this film even more special, was the collaboration with the famous Georgian singer Katie Melua. For our creatives, Joni Mitchell’s song “River”, from Katie’s brand new album “In Winter” was the inspiration for this project.
Credits
Agency: Creative Chairman: Vato Kavtaradze Creative Director: Bibi Asatiani Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili Copywriters: Iko Sakvarelidze, Tsotne Mazmanishvili Art Director: Mari Sukhishvili Senior Account Manager: Tamar Tsintsadze Account Manager: Levan Chikvaidze Designers: Zakharia Mesropov, Tamta Malazonia Strategic Planners: Lado Malazonia, Sandro Javakhishvili Production: Production and Post-Production Manager: Natia Nikoleishvili Executive Producer: Ringailė Leščinskienė Producer: Tamuna Morchiladze Director: Dima Chkheidze DOP: Sandro Darakhvelidze Drone Operator: Sky Tech 1 AD: Maia Imedashvili Set Designer: Temo Qartlelishvili Assistant Set Designers: Nino Injia, Beqa Sadagashvili, Giorgi Mamisashvili Costume Designer: Ika Bobokhidze Assistant Costume Designer: Tina Sharashenidze Casting: Misha Apkhazava Make-Up Artist: Nino Chokhonelidze Boom Operator: Bacho Gvetadze Post Production: Editors: Dima Chkheidze, Goga Tsikolia CG: Nika Maisuradze, Irakli kiladze, Guram Qvartskhalaia Sound Designer: Gvaji Color By: Pavel Marko – UPP Universal Production Partners (Prague)
Student life is like a sport. That’s where your character is shaped and your abilities are tested. Being a student is like being a sportsman: it requires stamina, creativity, skills. You have to compete with everybody, mostly yourself – know your limits and possibilities. You have to know.
Post Production: Editors: Dima Chkheidze VFX: Nika Maisuradze, Sandro Nakashidze Sound Designer: Gvaji Color By: Pavel Marko – UPP Universal Production Partners (Prague)
The concept is based on the fact that generally a globe is associated with the availability of information and connection with the universe.
OLD LOGO
Through the years Caucasus Online has been established as a distant brand. A key objective of new branding was to narrow the gap between the customer and the company and to move from ‘non-human’ and ‘upscale’ to ‘smart’, ‘simple’ and ‘available’.
NEW LOGO
A new company logo was created carrying the main message of the company: “It’s simple, it’s affordable, and it’s for you”. The central element of the logo is a globe assembled with the first letters of the company name – C and O.
Credits
Account Manager : Dimitri Vachnadze Strategy: Lado Malazonia Designer / Illustrator : Ruslan Beridze Logo Adaptation to Georgian Language : Zakharia, Vano Saginashvili
