IDEA & CONCEPT
The concept is based on the fact that generally a globe is
associated with the availability of information and
connection with the universe.
Through the years Caucasus Online has been established as a distant brand.
A key objective of new branding was to narrow the gap between the customer and
the company and to move from ‘non-human’ and ‘upscale’ to ‘smart’, ‘simple’ and ‘available’.
A new company logo was created carrying the main message of the company:
“It’s simple, it’s affordable, and it’s for you”.
The central element of the logo is a globe assembled with the first letters
of the company name – C and O.
Account Manager : Dimitri Vachnadze
Strategy: Lado Malazonia
Designer / Illustrator : Ruslan Beridze
Logo Adaptation to Georgian Language : Zakharia, Vano Saginashvili