Modern brands and their communication must be useful to customers.
Movla is a great example of this.
It all started with a journey. Traveling without a smartphone is almost impossible today. We document our adventures to share them with our friends.
To highlight the importance of mobile broadband internet, we brought together 10 groups of young travelers to explore Georgia, record their experiences, and share videos showcasing the heartbreaking condition of our beloved nature.
It is no secret that many of the places we take pride in are devastating, and littered with waste.

We strongly believe that technology can help solve this problem. That’s why we created Movla—a mobile application designed to encourage travel, environmental care, and the cleanup of our country.
Users can drop a pin on the map to mark polluted locations, helping volunteers, organizations, and the Department of Tourism take action and clean them up.

P.S. To promote #Movla, we created a video that is 100% user-generated.

Credits

Executive Creative Director: Vato Kavtaradze, Bibi Asastiani
Copywriters: Beqa Meparishvili, Nino Gordeladze
Art Directors: Mari Sukhishvili, Irina Sakvarelidze
Account Manager: Vaska Chubinidze
Designers: Zakharia Mesropov, Nick Monaselidze
Strategic Planners: Lado Malazonia

Production:

Production and Post-Production Manager: Natia Nikoleishvili
Producers: Lisa Romanovskaya, Tamuna Morchiladze, Zuka Gharibashvili,
Director: Davit Borchkhadze
1 st AD: Lisa Romanovskaya
DOP: Sandro Darakhvelidze
Boom Operator: Tengo Mandzulashvili
Production & Costume Designer: Tamar ‘Pashko’ Guliashvili & Sopo Kharebashvili
Make-Up Artist: Renata Kosenko
Location Manager: Giorgi Shakaia
Casting: Misha Apkhazava
 
Post Production:
 
Editor: Davit Borchkhadze
CG: Sandro Nakashidze
Sound Designer: Paata “Godfather” Godziashvili
Color By: Pavel Marko, UPP Universal Production Partners (Prague)