\\’ - tbilisi
Geocell – #Movla

Modern brand and its communication has to be useful for customers. #Movla is a great example of it.Everything started with a journey. Travelling without a smartphone is almost impossible. We document our adventure to share with our friends. To emphasize the importance of mobile broadband internet,
we found 10 group of youngsters to travel around Georgia and to record their impressions
and share videos of heartbreaking condition of our beloved nature.
It is no news, that places we are proud of are in terrifying conditions and full of litter.
We strongly believe, that technology can solve this problem,
that’s why we created mobile application – Movla, to travel,
take care and free our country from litter.
User can put a pin a map indicating the place is lettered;
in this way we can help volunteers, various organizations and department of tourism to clean it up.

P.S To promote #movla we created a video which is 100% user generated.


Executive Creative Director: Vato Kavtaradze, Bibi Asastiani
Copywriters: Beqa Meparishvili, Nino Gordeladze
Art Directors: Mari Sukhishvili, Irina Sakvarelidze
Account Manager: Vaska Chubinidze
Designers: Zakharia Mesropov, Nick Monaselidze
Strategic Planners: Lado Malazonia


Production and Post-Production Manager: Natia Nikoleishvili
Producers: Lisa Romanovskaya, Tamuna Morchiladze, Zuka Gharibashvili,
Director: Davit Borchkhadze
1 st AD: Lisa Romanovskaya
DOP: Sandro Darakhvelidze
Boom Operator: Tengo Mandzulashvili
Production & Costume Designer: Tamar ‘Pashko’ Guliashvili & Sopo Kharebashvili
Make-Up Artist: Renata Kosenko
Location Manager: Giorgi Shakaia
Casting: Misha Apkhazava
Post Production:
Editor: Davit Borchkhadze
CG: Sandro Nakashidze
Sound Designer: Paata “Godfather” Godziashvili
Color By: Pavel Marko, UPP Universal Production Partners (Prague)