Every New Year, thousands of Christmas trees are cut down in Georgia. 
In order to emphasize this social problem once again,
we decided to create a spot with the main message: Don’t cut down. Decorate.
What made this film even more special, was the collaboration
with the famous Georgian singer Katie Melua.
For our creatives, Joni Mitchell’s song “River”, from Katie’s brand new album “In Winter”
was the inspiration for this project.

Credits

Agency:
Creative Chairman: Vato Kavtaradze
Creative Director: Bibi Asatiani
Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili
Copywriters: Iko Sakvarelidze, Tsotne Mazmanishvili
Art Director: Mari Sukhishvili
Senior Account Manager: Tamar Tsintsadze
Account Manager: Levan Chikvaidze
Designers: Zakharia Mesropov, Tamta Malazonia
Strategic Planners: Lado Malazonia, Sandro Javakhishvili
Production:
Production and Post-Production Manager: Natia Nikoleishvili
Executive Producer: Ringailė Leščinskienė
Producer: Tamuna Morchiladze
Director: Dima Chkheidze
DOP: Sandro Darakhvelidze
Drone Operator: Sky Tech
1 AD: Maia Imedashvili
Set Designer: Temo Qartlelishvili
Assistant Set Designers: Nino Injia, Beqa Sadagashvili, Giorgi Mamisashvili
Costume Designer: Ika Bobokhidze
Assistant Costume Designer: Tina Sharashenidze
Casting: Misha Apkhazava
Make-Up Artist: Nino Chokhonelidze
Boom Operator: Bacho Gvetadze
Post Production:
Editors: Dima Chkheidze, Goga Tsikolia
CG: Nika Maisuradze, Irakli kiladze, Guram Qvartskhalaia
Sound Designer: Gvaji
Color By: Pavel Marko – UPP Universal Production Partners (Prague)