Entrecote – Butcher shop located in Vake district, 82 Paliashvili str. The main source of inspiration for branding served broken lines, widely used in graphic illustrations to visually divide the body parts of farm animals. The name itself represents the quality of products offered by Entrecote, as the shop provides premium cuts and 100% fresh meat. Cozy and non-provocative faded colors complete the whole concept of the branding.
Credits
Credits:
Client: Entrecote
Chief Creative Director: Vato Kavtaradze Art Director: Tamta Malazonia Designers: Tamta Malazonia Copywriter: Lasha Babuadze Chief Strategist: Lado Malazonia Account Manager: Inga Svanidze
Galleria Tbilisi is a recently opened shopping mall, situated in an iconic shopping place for locals. With a perfect location, in the center of Tbilisi, the mall can be easily described as the heart of the city. And, as the New Year spirit always comes from the heart, we decided to send festive impulses from Galleria Tbilisi to different parts of the city, especially, where no one expected. During ten days, every day, five random guests of Galleria Tbilisi could place their hands on sensor panel and with their heartbeat send the New Year mood to other locations. The heartbeat brought lights, songs, dances, magical creatures, rhythm, sparkles and most importantly, happiness to many.
The culmination of the campaign was a grand celebration, when all the impulses returned to Galleria Tbilisi. New Year spirit transformed into magical corners in the heart of the city, accompanied by the orchestra and festive activities…
Credits
Client: Galleria Tbilisi Agency: WINDFOR’S Executive Creative Director: Nino Gordeladze Senior Copywriter: Irina Sakvarelidze Copywriter: Lasha Babuadze Art Director: Tamta Malazonia Senior Art Director: Mari Sukhishvili Account Team: Tamar Tsintsadze, Inga Svanidze, Tinatin Khapava Strategic Planner: Tsotne Mazmanishvili Digital Planner: Sandro Javakhishvili Designers: Nick Monaselidze, Sergo Titenkov, Natia Kvaratskhelia Production: Executive Producer: Ringailė Leščinskienė Line producer: Devi Razmadze Production manager: Levan Gogiberidze Director: Nino Gordeladze Technical Supervisor: Natia Nikoleishvili Dop: Makho Kipshidze Dop B unit: Alex Sujashvili Dop C unit: Makho Gugunishvilo Photographer: Mate Mateshvili Drone camera: Giorgi Tsopurashvili Drone 2nd Unit: Abo Gasparian Art depepartament: Giorgi Maskharashvili Live streaming: George Zautashvili, Tornike Tsikhelashvili Post production: Production & Post Production Manager: Natia Nikoleishvili Editing: Makho Kipshidze Sound editing: Paata “Godfather” Godziashvili CG – Pasha Maisuradze
2 Nabiji is one of the leading local retailers with 250 markets all over the country of Georgia. The brand has always been promoting the idea of mindful shopping, encouraging its customers to spend their time and resources reasonably.
Though, we all know that saving is almost always a good idea, we still spend too much money on products – not because they’re genuinely worth it, but because of the super-cool ads; influencers and fancy packaging.
Having this simple insight in mind, we came up with an honest, humorous and a little bit self-ironic campaign – the brand emphasizes only functional benefits of the products and once again reminds its customers that ‘saving is smart’.
Distilled in accordance with the traditional technology, Askaneli XO is a truly unique product – dark amber-colored, aged 10 years, and perfect for celebrating special occasions. We were tasked with creating a brand new bottle design that would accentuate superior qualities of the drink, all while organically fitting with the rest of the line of Askaneli brandy products.
Concept
In the working process, a lot of thought went into making sure that the label was integrated into the rest of the packaging as smoothly as possible. The relatively thin and wide shape allows the bottle to be comfortably held with either one or both hands, without fingers covering the label. Apart from this, the label sticker is practically engraved into the bottle – a special indentation marks the placement section, strengthening the product’s overall premium feel. Askaneli XO packaging features a traditional pattern, similar to the one that can be found on other Askaneli brandy bottles – a nod to the brand’s and country’s rich history. Fully transparent, crystal-clear glass allows to flawlessly convey the beautiful golden-brown color of the drink.
Agency: Windfor’s Client: Askaneli
Creative Director: Nino Gordeladze Head of Art and Design Department: Teona Shelia Head of Design / Product Design: Natia Kvaratskhelia Label Design: Tata Megrelishvili Senior Account Manager: Mariam Gogodze
Photographer: Ika Khargelia Set Designers: Sopo Kharebashvili, Tamara Guliashvili
We turned social media complaints about Georgia’s scorching summers into a creative campaign, reminding everyone that ‘Summer is Coming,’ and successfully boosted Midea’s pre-summer air conditioner sales by 263%
Check out the case video:
Agency: Windfor’s Client: Midea Georgia
Creative Director: Beqa Meparishvili Executive Creative Director: Mari Sukhishvili Art Director: Luka Makharoblishvili Copywriter: Kristina Dudey Avsarkisova Head of Strategy: Mariam Chkhaidze Social Media/Community Manager: Nini Sybil Gvritishvili Client Service Director: Mariam Gogodze Account Manager: Nini Chivadze Graphic Designer: Dato Msakhuradze Head of Digital Team: Natia Zarnadze Digital Account Manager: Elene Mikadze Digital Advertiser: Guram Miminoshvili
Urban Tails is a new pet store network dedicated to offering top-quality products and creating an inclusive, comfortable, and welcoming space for pets and their “parents.” At Windfor’s, we developed the brand from the ground up, with a strategy and identity system rooted in empathy, care, and community.
What made the process truly special is that almost every team member involved in the project was a pet parent. This personal connection helped craft a brand that intuitively understands the emotional connection between animals and their humans.
A standout visual identity element is a Georgian typeface, specially created for Urban Tails. Each Georgian letter is reimagined through the personality and form of different animals, creating a playful and memorable visual language.
From the logo to the vibrant brand world and a custom photo bank featuring over 50 real pets, every detail was built with love and purpose. Urban Tails stands out not only as a store but as a neighborhood destination that brings joy to every visit.
Credits:
Client: Urban Tails Agency: Windfor’s Executive Creative Director: (Bosco) Beqa Meparishvili Art Director: (Grase) Luka Makharoblishvili Senior Graphic Designer: Dato Msakhuradze Graphic Designer: (Yuki) Keti Shalutashvili Graphic Designer: Ani Oniani Copywriter: (Khamsa) Mariam Koghito Chargazia, Digital Copywriter: Gvanca Darsania Social Media Manager: (Fluffy) Nino Sybil Gvritishvili
Client Service Director: (Easy) Mariam Gogodze Lead Strategic Planner: (Yoko) Mariam Chkhaidze Strategist: (Nushi) Elene Gugushvili Senior Account Manager: (Micky) Nini Chivadze Social Media Account Manager: Sopo Shavishvili
To launch Urban Tails, we developed a storytelling-driven campaign titled “Every Tail Tells a Tale.” The concept centered around the idea that pets know exactly where they want to go and sometimes, they’ll do whatever it takes to get there.
Two cinematic video commercials, styled as security camera footage, capture dogs escaping from home and making their way “on their own” to their local Urban Tails branch. Playful, clever, and filled with emotion, these films highlight the magnetic pull of a space designed with pets in mind.
The campaign reinforced Urban Tails as more than a store- it’s a place that pets and their people are equally excited to visit.
Client: Urban Tails
Agency: Windfor’s
Chief Executive Officer: (Smoggy) Giorgi Cheishvili Creative Director: (Bosco) Beqa Meparishvili Art Director: (Grace) Luka Makharoblishvili Copywriter: (Khamsa) Mariam Koghito Chargazia Client Service Director: (Ezzy) Mariam Gogodze Head of Strategy: (Yoko) Mariam Chkhaidze Strategy Lead: (Nushi) Elene Gugushvili Senior Account Manager: (Micky) Nini Chivadze Senior Graphic Designer: Dato Msakhuradze Graphic Designer: (Yuki) Keti Shalutashvili Creative Content Creator: (Dante) Luka Chkaberidze Junior Graphic Designer: Ani Oniani Social Media Manager: (Fluffy) Nini Sybil Gvritishvili Social Media Account Manager: Sopo Shavishvil Social Media Copywriter: Gvanca Darsania Head of Digital Team: Natia Zarnadze Digital Advertiser: Goga Paliani Traffic Manager: (Viktoria) Tatuka Natsvlishvili
Video Production: Producer: (Mishka) Nata Managadze Production Manager: (Linus) Natashka Doborjginidze Director: Irakli (Pitha) Solomonishvili 1st AC: (Daisy & Lulu) Giorgi Chumburidze 2nd AC: (Set) Giorgi Chekurishvili Production Designer: (Rexi) Elene Rukhadze, Production Designer: Tatia Modebadze Dogs: Ellie, Migo
Credits: Client: Midea Georgia • მიდეა საქართველო Agency: Windfor’s
Executive Creative Director: Beqa Meparishvili Creative Lead: Basa Metreveli Art Director: Luka Makharoblishvili Copywriter: Mariam Koghito Chargazia Social Media Manager: Nino Sybil Gvritishvili Copywriter: Gvantsa Darsania Head of Strategy: Mariam Chkhaidze Strategy: Tina Kikalishvili, Gigi Sarjveladze Client Service Director: Mariam Gogodze Senior Account Manager: Nini Chivadze Account Manager: Tatuka Natsvlishvili Graphic Designer: Keti Margania Junior Graphic Designer: Ani Oniani Head of Digital Team: Natia Zarnadze Digital Account Manager: Elene Mikadze Digital Advertiser: Goga Paliani
Production Company: Enkeny Films Executive Producer: Bacho Meburishvili Line Producer: Sopho Bendiashvili Head of Production: Sopho Orjonikidze Producer: Keta Lomsadze Production Assistant: Nikoloz Meburishvili Production Office Manager: Mariam Khidirbegishvili Production Accountant: Elene Sadunishvili Production Lawyer: Nanuka Chkuaseli Director: Dima Chkheidze Director of Photography: Vigen Vartanov, S.K.A. Assistant Director: Sali Jugheli 1st Camera Assistant: Giorgi Medulashvili Camera Operator: Shako Zubiashvili Playback Operator: Lado Andghuladze Gaffer: Misha Sagnelidze Grip and Lighting: Archil Samkharadze, Shota Khijakadze, Ilia Ansiani, Bezhan Laliashvili, Beka Kharaishvili, Yuri Poghosov, Beka Dvalishvili Production Designer: Mariam Geladze Art Department: Nino Daraselia, Beka Revazishvili, Irakli Kuchukhidze, Jemal Rekhviashvili, Guja Chiburdanidze, Nukri Nairashvili Costume Designer: Tika Shengelia Costume Designer’s Assistant: Tina Dvalishvili Makeup and Hair Stylist: Nino Bedeladze Casting Director: Misha Abkhazava Casting Assistant: Sopho Kobachishvili Stunt Coordinator: Lazare Vardukadze Location Manager: Irakli Chakhnashvili Assistant Location Manager: Eldar Jabanashvili Set and Catering: Fiesta Drivers: Kakha Gugushvili, Lasha Kiladze, Giorgi Aslamazishvili, Aleksi Sulkhanishvili Housekeeper: Laura Meskhi Storyboard Artist: Ivane Kipshidze
Editing: Dima Chkheidze Color Correction: Vigen Vartanov Graphics: Giorgi Korganovi Sound Design: Paata Godziashvili Music: It Blows Like This (Es Sul Ase Uberavs) — Composer and Lyricist: Giorgi Nikoladze Music Producer, Arrangement: Zura Makhniashvili Performed by: String Quartet, Classical Vocal Ensemble
