\\’ - tbilisi
Midea – Summer is Coming
ADC*E
  • Gold
  • Bronze
Ad Black Sea
  • 1 Gold
  • 2 Silvers
  • 2 Bronze


We turned social media complaints about Georgia’s scorching summers into a creative campaign, reminding everyone that ‘Summer is Coming,’ and successfully boosted Midea’s pre-summer air conditioner sales by 263%





Check out the case video:




Agency: Windfor’s
Client: Midea Georgia

Creative Director: Beqa Meparishvili
Executive Creative Director: Mari Sukhishvili
Art Director: Luka Makharoblishvili
Copywriter: Kristina Dudey Avsarkisova
Head of Strategy: Mariam Chkhaidze
Social Media/Community Manager: Nini Sybil Gvritishvili
Client Service Director: Mariam Gogodze
Account Manager: Nini Chivadze
Graphic Designer: Dato Msakhuradze
Head of Digital Team: Natia Zarnadze
Digital Account Manager: Elene Mikadze
Digital Advertiser: Guram Miminoshvili

Production
Director: Giorgi Meshveliani
Executive Producer: Nata Managadze
Cinematographer: Rati Gogatishvili
1AD: Nata Managadze
Photographer: Giorgi Nakashidze
Production Assistant: Kato Kalatozishvili
Location Manager: Giorgi Kvintradze
Set & Catering: Crewservice 2023
Production Design: Zura Kikvadze, Sophio Gulisashvili (Nisley Studio)
Decorators: Tamaz Bichoidze, Giorgi Machavariani, Garik Martirosian, Ilia Roschin, Daniel Kikvadze.
Props: Tatia Gulisashvili
Costume Designer: Elene Gabilaia
Casting Director: Nanuka Sioridze
Make Up: Veriko Bedeladze
Focus Puller: Irakli Jghenti
Steadicam Operator: Davit Odisharia
1st AC: Paata Gelashvili
2nd AC: Saba Tetradze
Gaffer: Giorgi Gogatishvili
Light & Dolly: Cotne Marsagishvili, Giorgi Gogichaishvili, Akaki Qurdadze, Giorgi Gogbaidze, Davit Sagrishvili, Bidzina Chinchaladze, Beqa Kharaishvili
Special Effects: Soso Gvasalia, Davit Gvasalia
Actors: Natia Chikviladze, Archil Gurgenidze

Post-Production
Motion Design: George Korganov
Sound Design: Avira Sound
Color Correction: Mindia Inasaridze
Voice Actor: Goga Chkheidze