To launch Urban Tails, we developed a storytelling-driven campaign titled “Every Tail Tells a Tale.” The concept centered around the idea that pets know exactly where they want to go and sometimes, they’ll do whatever it takes to get there.

Two cinematic video commercials, styled as security camera footage, capture dogs escaping from home and making their way “on their own” to their local Urban Tails branch. Playful, clever, and filled with emotion, these films highlight the magnetic pull of a space designed with pets in mind.

The campaign reinforced Urban Tails as more than a store- it’s a place that pets and their people are equally excited to visit.

Client: Urban Tails

Agency: Windfor’s

Chief Executive Officer: (Smoggy) Giorgi Cheishvili
Creative Director: (Bosco) Beqa Meparishvili
Art Director: (Grace) Luka Makharoblishvili
Copywriter: (Khamsa) Mariam Koghito Chargazia
Client Service Director: (Ezzy) Mariam Gogodze
Head of Strategy: (Yoko) Mariam Chkhaidze
Strategy Lead: (Nushi) Elene Gugushvili
Senior Account Manager: (Micky) Nini Chivadze
Senior Graphic Designer: Dato Msakhuradze
Graphic Designer: (Yuki) Keti Shalutashvili
Creative Content Creator: (Dante) Luka Chkaberidze
Junior Graphic Designer: Ani Oniani
Social Media Manager: (Fluffy) Nini Sybil Gvritishvili
Social Media Account Manager: Sopo Shavishvil
Social Media Copywriter: Gvanca Darsania
Head of Digital Team: Natia Zarnadze
Digital Advertiser: Goga Paliani
Traffic Manager: (Viktoria) Tatuka Natsvlishvili

Video Production:
Producer: (Mishka) Nata Managadze
Production Manager: (Linus) Natashka Doborjginidze
Director: Irakli (Pitha) Solomonishvili
1st AC: (Daisy & Lulu) Giorgi Chumburidze
2nd AC: (Set) Giorgi Chekurishvili
Production Designer: (Rexi) Elene Rukhadze,
Production Designer: Tatia Modebadze
Dogs: Ellie, Migo