\\’ - tbilisi
2 Nabiji – Saving is smart


2 Nabiji is one of the leading local retailers with 250 markets all over the country of Georgia.
The brand has always been promoting the idea of mindful shopping, encouraging its customers to
spend their time and resources reasonably.

Though, we all know that saving is almost always a good idea, we still spend too much money on
products – not because they’re genuinely worth it, but because of the super-cool ads;
influencers and fancy packaging.

Having this simple insight in mind, we came up with an honest, humorous and a little bit self-ironic
campaign – the brand emphasizes only functional benefits of the products and once again reminds its
customers that ‘saving is smart’.

Agency: \\’ 
Client: 2 Nabiji

Creative Chairman: Vato Kavtaradze
Creative Directors: Bibi Asatiani, Nino Gordeladze, Beqa Meparishvili
Executive Creative Directors: Nino Gordeladze Beqa meparishvili
Copywriter: Sophie Ivanishvili
Senior Art Director: Teona Shelia
Account manager: Keti Razmadze
Strategist: Mariam Chkhaidze

Head of Design: Natia Kvaratskhelia
Typography by: Sergio Titenkov
Senior Graphic Designer: Meko Chikadze
Graphic/Motion Designer: Giorgi Borchkadze
Junior Graphic Designer: Luka Erkvanidze

Production Team: Kio

Producer: Dimitri Sharashidze
Director: Rati Ramishvili
DOP – Giorgi Shvelidze
Set Designers – Tamar Guliashvili, Sopho Kharebashvili
Costume Designer – Ika Bobokhidze

Video editor: Oti Kharebashvili
Sound editor: David Gabunia
CG: Irakli Zurabishvili
Color correction: Goga Tsikolia