Enter Benefits! – Shaking up insurance industry with a heavyweight entrance. – Offering not only global health insurance, but also flexible risk management service. – Setting standards and leading through innovations. We believe the brand will define a new level – for the industry; for business; for economy. Inspired with this thinking, we crafted the brand philosophy and visual identity in a confident, sharp, and laconic style. Here is the brand look in detail.
Benefits mark is made up from simple rectangles that stand for the brand’s ideals and are combined into a modern & simple mark.
The mark represents confidence and progress/growth using simple separation of the top line that creates stairs. The top lines also stand for the scales that represent — equity.
The bottom line, strong and bold base represents quality & competence on which everything listed above is based.
Within the image campaign for the leading insurance company Benefits, a special Exhibition/Performance was organized. On the show, each exhibited item was an objectification of negative emotion.
The guests could transform from passive viewers into performers and were allowed not only to touch, but destroy all the art objects. The act of destruction was one of a kind manifesto that represented a victory over negativity and a thirst to move on to a new step
Credits
Client: Benefits Agency:Windfor’s
Creative Chairman: Vato Kavtaradze Executive Creative Director: Nino Gordeladze Senior Copywriter: Irina Sakvarelidze Senior Art Director: Mari Sukhishvili Art Director: Teona Shelia Client Service Director: Tamar Tsintsadze Account Manager: Mariam Gogodze Head of Design: Natia Kvaratskhelia Graphic Designer: Meko Chikadze
Production service: 1991 Productions (Anna Khazaradze, Nino Chichua) Directors: Nino Gordeladze; Mari Sukhishvili Director of Photography: Giorgi Shvelidze 1st AD: Giorgi Mukhadze GoPro Service: Nika Paniashvili Focus Puller: Manu Elijarashvili Assistant Camera: Guram Mosikashvili Making of/Camera 2: Buro SFX: Dato Gvasalia Technical Manager: Natia Nikoleishvili Set Manager: Irinka Kavtaradze Editing/Color Grading: Goga Tsikolia 3D Artist: Koba Khvedelidze Grip & Electric: Mikheil Saganelidze, Leri Kapanadze, Levan Chutkerashvili, Tamaz Gogberashvili, Alexander Gujabidze, Bidzina Chkaidze, Vazha Aprasidze
Production Design: Polina Rudchik, Sandro Nadareishvili Costume Design: Natia Kvaratskhelia Ceramic Studio: White Studio Ceramic Artist: Nato Eristavi Set Construction: Jimsher Berdzenishvili Make-up: Nana Sulakvelidze
Original Music and Sound Design: Post Red Audio Sound Recordist: Tengo Mandzulashvili
Photos by: Kikala Studio
Special Thanks to: Sopo Kechkhoshvili, Tamar Tsintsadze, Inga Svanidze, Tinatin Khapava, Davit Chanadiri, Nanutsa Ediberidze, Elene Kirvalidze, Salome Bochorishvili, Tamar Postkhverashvili, Tika Shelia, Anno Jishkariani; Lado Gachechiladze; Bebe Sesitashvili
