Within the image campaign for the leading insurance company Benefits,
a special Exhibition/Performance was organized.
On the show, each exhibited item was an objectification of negative emotion.
 
The guests could transform from passive viewers into performers and were allowed not only to touch,
but destroy all the art objects.
The act of destruction was one of a kind manifesto that represented a victory over negativity
and a thirst to move on to a new step

Credits

Client: Benefits
Agency:Windfor’s
 
Creative Chairman: Vato Kavtaradze
Executive Creative Director: Nino Gordeladze
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Art Director: Teona Shelia
Client Service Director: Tamar Tsintsadze
Account Manager: Mariam Gogodze
Head of Design: Natia Kvaratskhelia
Graphic Designer: Meko Chikadze
 
Production service: 1991 Productions (Anna Khazaradze, Nino Chichua)
Directors: Nino Gordeladze; Mari Sukhishvili
Director of Photography: Giorgi Shvelidze
1st AD: Giorgi Mukhadze
GoPro Service: Nika Paniashvili
Focus Puller: Manu Elijarashvili
Assistant Camera: Guram Mosikashvili
Making of/Camera 2: Buro
SFX: Dato Gvasalia
Technical Manager: Natia Nikoleishvili
Set Manager: Irinka Kavtaradze
Editing/Color Grading: Goga Tsikolia
3D Artist: Koba Khvedelidze
Grip & Electric: Mikheil Saganelidze, Leri Kapanadze,
Levan Chutkerashvili, Tamaz Gogberashvili,
Alexander Gujabidze, Bidzina Chkaidze, Vazha Aprasidze
 
Production Design: Polina Rudchik, Sandro Nadareishvili
Costume Design: Natia Kvaratskhelia
Ceramic Studio: White Studio
Ceramic Artist: Nato Eristavi
Set Construction: Jimsher Berdzenishvili
Make-up: Nana Sulakvelidze
 
Original Music and Sound Design: Post Red Audio
Sound Recordist: Tengo Mandzulashvili
 
Photos by: Kikala Studio
 
Special Thanks to:  
Sopo Kechkhoshvili, Tamar Tsintsadze, Inga Svanidze,
Tinatin Khapava, Davit Chanadiri, Nanutsa Ediberidze,
Elene Kirvalidze, Salome Bochorishvili, Tamar Postkhverashvili,
Tika Shelia, Anno Jishkariani; Lado Gachechiladze; Bebe Sesitashvili
 
Nino Daraseli; Mari Nakani; Meri Giorgobiani
 
Georgian Museum of Fine Arts