Enter Benefits!
– Shaking up insurance industry with a heavyweight entrance. 
– Offering not only global health insurance, but also flexible risk management service. 
– Setting standards and leading through innovations. 
We believe the brand will define a new level – for the industry; for business; for economy. 
Inspired with this thinking, we crafted the brand philosophy and visual identity in a confident, sharp, and laconic style. 
Here is the brand look in detail.

Benefits mark is made up from simple rectangles that stand for the brand’s ideals and are combined into a modern & simple mark.
 
The mark represents confidence and progress/growth using simple separation of the top line that creates stairs. 
The top lines also stand for the scales that represent — equity.
 
The bottom line, strong and bold base represents quality & competence on which everything listed above is based.