– Shaking up insurance industry with a heavyweight entrance.
– Offering not only global health insurance, but also flexible risk management service.
– Setting standards and leading through innovations.
We believe the brand will define a new level – for the industry; for business; for economy.
Inspired with this thinking, we crafted the brand philosophy and visual identity in a confident, sharp, and laconic style.
Here is the brand look in detail.
Benefits mark is made up from simple rectangles that stand for the brand’s ideals and are combined into a modern & simple mark.
The mark represents confidence and progress/growth using simple separation of the top line that creates stairs.
The top lines also stand for the scales that represent — equity.
The bottom line, strong and bold base represents quality & competence on which everything listed above is based.