Lisi Development is a green town near Lisi lake. After refreshing the brand strategy and visual style, we started the image campaign, which had to deliver messages about the brand’s character, values, and ideology. We decided to involve famous Georgian painters in this process. They were invited to the Lisi complex and asked to draw it as they see it. The result was spectacular and diverse. Some of the paintings were used as outdoor banners. One of them was the protagonist of the film, together with its author – Oleg Timchenko. Paintings were sold at auction.
Project participants:
Zurab Nizharadze Temo Machavariani Besik Arbolishvili Gia Gugushvili Keti Matabeli Nodar Badurashvili Koka Tskhvediani Dima Antadze Mamuka Tsetskhladze Oleg Timchenko Tutu Kiladze George Gagoshidze George Maskharashvili
Credits Agency: Windfor’s Creative Director: Vato Kavtaradze Art Director: Bibi Asatiani Copywriter: Nino Gordeladze / Beqa Meparishvili Project Manager: Tamar Tsintsadze Director: Rusudan Chkonia DOP: Giorgi Shvelidze Design: Mariam Geladze 1st AD: Paata Godziashvili Sound: Paata Godziashvili Editor: Besik Kapchelashvili CG: Sandro Nakashidze Color Grading: Ivo Marak, David Koubik – UPP Universal Production Partners (Prague) Producer: Archil Kavtaradze / Avtandil Gasviani Production Traffic Manager: Natia Nikoleishvili
Lisi Development is a company with a big vision, which stands for a certain lifestyle, rather than just selling acres of land or furnished apartments. The design thinking tries to put forward the brand values; ecological and healthy lifestyle in green area within the community with shared values. Graphic identity of the brand is mostly designed using negative space. There is a main shape of house in the white space between the trees for the trademark and similarly, brand architecture of different products is built on same principle.
TV spot series for Residential Complexes of Αxis Development produced to promote high standards and service excellence in the different districts of Tbilisi.
‘Lisi Green Tower’ is a new step in the development of the ‘Lisi Development” company. It is a premium-quality residential complex near Lisi Lake. The company maintains the main concept 80 – 20. Where, 80 percent represents the green space and the auxiliary infrastructure and 20 percent – development. The main priority is planting greenery. UNStudio – one of the leading architectural companies in the world, worked on this project. The video shows the development of ‘Lisi Green Tower’. The inspiration for the video was the cycle of the building process from Idea to reality.
