Lisi Development is a company with a big vision, which stands for a certain lifestyle,
rather than just selling acres of land or furnished apartments.
The design thinking tries to put forward the brand values;
ecological and healthy lifestyle in green area within the community with shared values.
Graphic identity of the brand is mostly designed using negative space.
There is a main shape of house in the white space between the trees for the trademark and similarly,
brand architecture of different products is built on same principle.