Lisi Development is a green town near Lisi lake.
After refreshing the brand strategy and visual style, we started the image campaign,
which had to deliver messages about the brand’s character, values, and ideology.
We decided to involve famous Georgian painters in this process.
They were invited to the Lisi complex and asked to draw it as they see it.
The result was spectacular and diverse. Some of the paintings were used as outdoor banners.
One of them was the protagonist of the film,
together with its author – Oleg Timchenko.
Paintings were sold at auction.
Project participants:
Zurab Nizharadze
Temo Machavariani
Besik Arbolishvili
Gia Gugushvili
Keti Matabeli
Nodar Badurashvili
Koka Tskhvediani
Dima Antadze
Mamuka Tsetskhladze
Oleg Timchenko
Tutu Kiladze
George Gagoshidze
George Maskharashvili
Credits
Agency: Windfor’s
Creative Director: Vato Kavtaradze
Art Director: Bibi Asatiani
Copywriter: Nino Gordeladze / Beqa Meparishvili
Project Manager: Tamar Tsintsadze
Director: Rusudan Chkonia
DOP: Giorgi Shvelidze
Design: Mariam Geladze
1st AD: Paata Godziashvili
Sound: Paata Godziashvili
Editor: Besik Kapchelashvili
CG: Sandro Nakashidze
Color Grading: Ivo Marak, David Koubik – UPP Universal Production Partners (Prague)
Producer: Archil Kavtaradze / Avtandil Gasviani
Production Traffic Manager: Natia Nikoleishvili