Creative Campaign

An integrated creative campaign is a short-term promotional strategy to influence knowledge, attitudes, behaviors, or even policies. Its goal is to engage the audience using effective marketing and advertising techniques.

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Stage 1: Planning

• Client Brief Review / Debrief
• Collecting key insights based on Brand Platform and Approved Brand Name
• Internal (Creative) Brief Formation

Stage 2: Creative Concept Development

• Main Creative Idea (Big Idea)
• Target Audiences (Primary/Secondary)
• Traditional/Non-Traditional Communication Activities Concept
• Communication slogan or message box
• Key Visual Concept 
• General synopsis for video/photo production

Stage 3: Concept Presentation / Feedback / Approval

Stage 4: Campaign Concept Finalisation:

• SM Content Lines Concepts
• Video Scenario Development (Agency Version)
• Communication Timeline / Channel Mix

Stage 5: Final Presentation / Feedback /Approval

• Preparation for the Preproduction Phase