Digital Analytics

Digital analytics leverages data-driven insights to measure, analyze, and optimize your brand’s online performance. By utilizing advanced website tracking tools and Looker Studio report dashboards, businesses can analyze traffic, user behavior, and conversions, enabling targeted marketing efforts and boosting measurable growth.

•  Website Tracking Tools Setup and Optimization:
  • Google Analytics (GA4, Firebase, E-commerce Tracking)
  • Google Tag Manager
  • Google Ads Conversion & Remarketing Tags
  • Social Media Pixels (Meta Pixel, LinkedIn Insight Tag, etc.)
  • Additional Tracking Tags (Hotjar, Microsoft Clarity, etc.)
•  Custom Reporting Dashboards via Looker Studio:
  • Website/App Metrics and Conversion Funnel 
  • Web Visitors/App Users Behavior Analysis      
  • Visitors Demographics and Insights
  • Ads Results by Channel & Campaign
  • Summary of Results & Recommendations