Integrated Communication Strategy

Integrated Communication Strategy (Communication Platform) is a unified long term communication plan to build the intended brand image and deliver the the message to the target audience (including online, social media, OOH, non standard activation, PR, advertising, sponsorship, events, internal communication, media relations, etc…). The service involves planning activities from a long-term perspective and developing the first Creative Campaign for launching the platform. This includes a detailed plan and a Campaign Timeline covering a period of 1 to 1.5 months.

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Stage 1 – Planning

• Client Brief Review / Debrief
• Collecting key insights based on Brand Platform and Approved Brand Name
• Internal (Creative) Brief Formation

Stage 2 – Creative Platform Concept Development

• Creative Communication Context
• Target Audiences (Primary/Secondary)
• Traditional/Non-Traditional Communication Activities Concept
• Communication slogan or message box
• Creative content line concepts
• Key Visual Ideas
• General synopsis for video/photo production

Stage 3 – Presentation of The Communication Platform / Feedback / Approval

Stage 4 – Development of the 1st Creative Campaign

• The Action plan of the Creative Campaign is developed upon the Communication Platform Concept approval
• Creative ideas and SM Content lines for 1 -1.5 months Period
• Timeline and Channel Mix of Activities

Stage 5 – Creative Campaign Development Presentation / Feedback