Brand Positioning Strategy

Brand positioning is a subset of brand strategy that focuses on defining the uniqueness of a brand and how it differs from competitors, the specific value it provides to your target audience.

• In-depth interviews with the main stakeholders (4-5)
• Industry Desk Research
• Competitive Landscape mapping
• Product/Service identification (functional and emotional benefits)
• Segmentation (Primary, Secondary)
• Brand Value Proposition
• Positioning (territory assignment)
• Brand Essence
• Brand Archetype
• Style/Personification 
• Brand Tone of voice