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Brandbook
Brandbook serves as an ultimate visual guide for all communication touchpoints. Final Visual Style is developed in this phase. Visual identity systems ensure consistency across all brand materials. Standard Brandbook Elements are listed below. Clients can customize their brand book by adding or removing elements to suit their specific needs.
Logo Guidelines
- Logo Overview
- Grids and Architecture
- Logo versions
- Logo minimal sizes
- Logo clean space
- Logo colors usage
- Monochrome
- Logo General misuses
- Logo placement on standard print sizes (A4, A3)
Corporate Materials
- Business Card
- Folder
- Blank
- Badge
- Envelope
- Email Signature
- PPT template (Cover, Content page, general page with visual & text)
Merchandising
- Pen/Pencil
- Notebook
- Flag
- Mug
- T-shirt, Polos
- Tote Bag
- Pin
- Polyethylene bag
Visual Identity
- Backgrounds and Misuses
- Main Fonts
- Secondary Fonts
- Color Palette
- Graphic Element
- Photography Style
- Icons (5x)
Digital Media
- FB profile and cover
- Stories (FB / Instagram)
- General SM Layouts (FB / Instagram)
- Content-based SM layout mechanics
Other Media
- Key visual grids
- Billboard
- Lightbox
- Facade Banner