Brand visual identity defines a brand’s look and feel across channels. The logo and Identity create the visual representation of the overall brand – it’s how the brand communicates visually at all touch points, from websites and social media to packaging and signage.
The working process starts with collecting key insights based on Brand Platform / Name to establish a clear direction, debrief sessions with clients, and the development of the creative brief.
Agency proposes 2 versions of the Logo / Visual Style Concept. The client chooses one direction, which is furtherly finalised and provided in workfile formats.