For the MERE Card by Silk campaign, we crafted a unique concept around the idea of “Later” (Georgian meaning of MERE), reflecting our tendency to delay purchases. We introduced fictional brands like MERE Sneakers, MERE Fridge, and MERE Fragrance to represent products people often want but put off buying. The campaign revealed that MERE Card is the key to getting what you want now and paying later. It’s a card for shopping without compromises, turning your procrastination into immediate gratification.
Agency: Windfor’s Client: Silk Bank
Creative Director: Beqa Meparishvili Art Director: Luka Makharoblishvili Strategy: Anni Chkoidze Client Service Director: Mariam Gogodze Senior Account Manager: Nini Chivadze Copywriter: Mariam Koghito Chargazia Copywriter: Gvantsa Darsania Social Media/Community Manager: Nini Sybil Gvritishvili Graphic Designer: Keti Shalutashvili Junior Graphic Designer: Ani Oniani Head of Digital Team: Natia Zarnadze Digital Account Manager: Keta Razmadze Digital Advertiser: Guram Miminoshvili
Production Executive Producer: Nata Managadze Director: Gio Kvlividze Cinematographer: Rati Gogatishvili 1AD: Margo Zubashvili Photographer: Elene Shengelia Production Assistant: Andria Toloraia Location Manager: Giorgi Kvintradze Set & Catering: Crewservice 2023 Production designer- Slow Pulse Art Department – District Crew Set decoration: Darasa David Daraselia, Giorgi Iakobashvili, Irakli Iakobashvili, Sulo Sturua, Nukri Nairashvili, Temo Ratiani, Mishka kilasonia, Levan Imedashvili, Niko Sanakoshvili, Luka Azalashvili, Nikoloz Ghonghadze, Gaga Khachapuridze Set dressing: Nato Tasha Metreveli Props: Nino Daraselia, Jimi Rekhviashvili, Katie Isakadze Helpers: Nikoloz Ati Mskhvilidze, Luka Kavteladze, Gujebi & team Costume Designer: Ika Bobokhidze Costume Designer Assistant: Ana Pailodze Casting Director: Nanuka Sioridze Casting Director Assistant: Gvtiso Surmanidze Make Up: Veriko Bedeladze, Nino Bedeladze Focus Puller: Saba Tetradze Steadicam Operator: Davit Odisharia Steadicam Operator Assistant: Alex Bedoshvili 1st AC: Imeda Tetradze Gaffer: Giorgi Marsagishvili Light & Dolly: Shalva Leluashvili, Misha Gvalia, Vakho Zibzibadze, Tigran Tumasian, Karen Tumasian, Giorgi Galdava, Goga Chanturia, Beka Kharaishvili Special Effects: Soso Gvasalia, Davit Gvasalia
Post-Production Editing: Oti Kharebashvili Motion Design: George Korganov Music and Sound Design: Avira Sound Color Correction: Nodo Nozadze
Background Bank of Georgia’s loyalty program PLUS+ lets customers spend points at 200+ partner brands. Each July 5, PLUS celebrates its birthday by halving point prices for one day. As the symbol of our competitors’ loyalty program is a heart, their customers get a bit heartbroken, while customers of Bank of Georgia loyalty program celebrate.
Insight / Idea National football star Budu Zivzivadze is known for celebrating goals with a “finger heart”. PLUS turned 8 this year – same as Budu’s jersey number. By tilting his heart 30°, it became a PLUS. A playful hijack turned into a distinctive brand asset: once seen, never unseen.
Execution Online Video: Budu re-created his celebration with the tilt. OOH Countdown: Billboards tilted more each day, leading up to July 5. Full Media Tilt: Social posts, web banners, ATMs, POS, partner store mannequins, and influencers joined the reveal.
Problem Blood banks in Georgia lack resources and modern systems, leading to spoiled or even resold donations. The real solution: donating where and when blood is needed most.
Opportunity Bank of Georgia has 8,400 employees and regularly runs donation drives. Given the scale of both the company and the problem, we saw a chance to do more.
Idea We created a platform that turns employees into an on-demand donor network. Partnering with the Selfless Blood Donors Organization, we combined personal pledges with formal consent, so employees can be called to donate exactly when needed.
Execution Step One: On June 14, World Blood Donor Day, we held free blood type testing at HQ. Step Two: The platform filters by blood type and proximity, alerts the closest match, and employees get a paid day off to donate.
Results 500+ Volunteers: What began internally spread to families and citizens, with no media budget. Real Impact: Timely donations have already saved seven lives. Team Spirit: Employees found a meaningful way to act together while making a difference.
Credits: Client: Bank of Georgia Agency: Windfor’s
Executive Creative Director: Beqa Meparishvili Art Director: Luka Makharoblishvili Graphic Designer: Ani Oniani Motion Design: George Korganov Client Service Director: Mariam Gogodze Senior Account Manager: Nini Chivadze Head of Strategy: Mariam Chkhaidze Strategy: Tina Kikalishvili Copywriter: Mariam Koghito Chargazia Sound Design: Luka Chkhaberidze
