For the MERE Card by Silk campaign, we crafted a unique concept around the idea of “Later” (Georgian meaning of MERE), reflecting our tendency to delay purchases. We introduced fictional brands like MERE Sneakers, MERE Fridge, and MERE Fragrance to represent products people often want but put off buying. The campaign revealed that MERE Card is the key to getting what you want now and paying later. It’s a card for shopping without compromises, turning your procrastination into immediate gratification.

Agency: Windfor’s
Client: Silk Bank

Creative Director: Beqa Meparishvili
Art Director: Luka Makharoblishvili
Strategy: Anni Chkoidze
Client Service Director: Mariam Gogodze
Senior Account Manager: Nini Chivadze
Copywriter: Mariam Koghito Chargazia
Copywriter: Gvantsa Darsania
Social Media/Community Manager: Nini Sybil Gvritishvili
Graphic Designer: Keti Shalutashvili
Junior Graphic Designer: Ani Oniani
Head of Digital Team: Natia Zarnadze
Digital Account Manager: Keta Razmadze
Digital Advertiser: Guram Miminoshvili

Production
Executive Producer: Nata Managadze
Director: Gio Kvlividze
Cinematographer: Rati Gogatishvili
1AD: Margo Zubashvili
Photographer: Elene Shengelia
Production Assistant: Andria Toloraia
Location Manager: Giorgi Kvintradze
Set & Catering: Crewservice 2023
Production designer- Slow Pulse
Art Department – District Crew
Set decoration: Darasa David Daraselia, Giorgi Iakobashvili, Irakli Iakobashvili, Sulo Sturua, Nukri Nairashvili, Temo Ratiani, Mishka kilasonia, Levan Imedashvili, Niko Sanakoshvili, Luka Azalashvili, Nikoloz Ghonghadze, Gaga Khachapuridze
Set dressing: Nato Tasha Metreveli
Props: Nino Daraselia, Jimi Rekhviashvili, Katie Isakadze
Helpers: Nikoloz Ati Mskhvilidze, Luka Kavteladze, Gujebi & team
Costume Designer: Ika Bobokhidze
Costume Designer Assistant: Ana Pailodze
Casting Director: Nanuka Sioridze
Casting Director Assistant: Gvtiso Surmanidze
Make Up: Veriko Bedeladze, Nino Bedeladze
Focus Puller: Saba Tetradze
Steadicam Operator: Davit Odisharia
Steadicam Operator Assistant: Alex Bedoshvili
1st AC: Imeda Tetradze
Gaffer: Giorgi Marsagishvili
Light & Dolly: Shalva Leluashvili, Misha Gvalia, Vakho Zibzibadze, Tigran Tumasian, Karen Tumasian, Giorgi Galdava, Goga Chanturia, Beka Kharaishvili
Special Effects: Soso Gvasalia, Davit Gvasalia

Post-Production
Editing: Oti Kharebashvili
Motion Design: George Korganov
Music and Sound Design: Avira Sound
Color Correction: Nodo Nozadze