Georgia on UEFA EURO 2024



A dream 34 years in the making, that finally became a reality last night.


In 2021, when we first began working on the new brand identity for the Georgian National Football team, the only goal we had was to free ourselves from the burden of past defeats and start anew, with modern goals and values. The most important of these values was the realization that anything is possible, as long as each one of us fulfils their role. Yesterday we saw this represented by the team and the fans like never before.

If we have played even a tiny part in this success, we are beyond proud. Additionally, we want to thank every person who worked on this amazing project. And, of couse, above all – thanks to the team for taking this new philosophy to the new height.

For there’s nothing that Georgians love more than football and freedom… And since both await us in Europe – that’s exactly where we’ll we meet next!