Lotto.ge - Trust The Signs

 #Film  #CG  #Digital  #Campaign

A brand new project for the new national Georgian lottery – Lotto.ge
This time we’ve decided to address skeptics and nonbelievers, those who don’t believe in luck
or miracles. What we want to tell them is simple – there’s no way you can win, unless you play.
Main character of the launch campaign is a city pigeon, who as we all know, is capable to “bring
a good luck” to people - all they have to do is to buy a lottery ticket. In the TVC Mr. Pigeon
discusses his very important and serious profession - giving signs to humans. Sadly, humans
overreact and instead of getting happy and buying a lottery ticket get irritated and angry.
We’ve done a few other things within the campaign - we’ve spread the colorful dove poops
around the car windows and hijacked all kinds of “numbers” in the city, adding the sign that says
“this could be your lucky number” - people tend to use dates of birth, their phone, home
numbers while choosing the winning combination for the lottery ticket, so this might be helpful.
Lotto.ge Trust The Signs Video Green Screen partLotto.ge Trust The Signs  Preparation Before CGLotto.ge Trust The Signs SketchesLotto.ge Trust The Signs Pigeon ModelLotto.ge Trust The Signs Pigeon Final Lotto.ge Outdoor Sign


Client: საქართველოს ეროვნული ლატარია




Executive Creative Director: Nino Gordeladze

Chief Creative: Vato Kavtaradze

Copywriter: Irina Sakvarelidze, Kata Kokosadze

Art Director: Mari Sukhishvili

Illustrator: Natia Kvaratskhelia

Client Service Director: Tamar Tsintsadze

Junior Account Manager: Tinatin Khapava

Strategic Planner: Tsotne Mazmanishvili


Production: (BIRDY)

Producers: Natia Nikoleishvili, Tami Morchiladze

Project Manager: Mariam Lobzhanidze

Director: Nino Gordeladze

DOP: Sandro Darakhvelidze

Production Designer: Nikoloz Guraspashvili

Production Assistant: Torkine Kirtadze

Set Decorator: Dato Daraselia

Costume Designer: Nikoloz Guraspashvili


Post Production:

Production and Post Production Manager: Natia Nikoleishvili

Animation Production: Halfpace Studio

Project Supervisor: Levan Lapachi

Modeling: Lasha Zoidze, Levan Lapachi

Rigging: Davit Sakhvadze

Grooming: Givi Sabadze, Yannick Vincent

Animation/Dynamics: Levan Lapachi

Shading/Lighting: Levan Lapachi, Luka Jgharkava

Compositing: Luka Jgharkava, Levan Lapachi

Sound Mix Company: Studio Phonograph

Sound Director: Paata “Godfather” Godziashvili

Color Grading: Ondrej Stibingr, UPP Universal Production Partners (Prague)