Lotto.ge - the brand new Georgian National Lottery Company.
The idea was to create a playful visual identity, which would represent a true spirit of the new lottery. By recreating the whirling pattern of the lottery machine and the balls, vertigo-like symbol was born.
We chose red and white colors as a tribute to Georgian national flag, to emphasize the fact that Lotto.ge is a new national brand made for Georgian people.
Client: Georgian National Lottery
Creative Chairman: Vato Kavtaradze
Executive Creative Director: Nino Gordeladze
Art Director: Mari Sukhishvili
Designers: SergoTitenkov, Nick Monaselidze
Copywriter: Irina Sakvarelidze
Client Service Director: Tamar Tsintsadze