Treepex Device

 #Design  #Non-standard  #Digital

An environmental disaster is knocking on our doors. Everyone knows it but not everyone cares. A “greenovative” online platform Treepex, that was planting trees throughout the world, while working on these sensitive issues, realized the need to go a non-traditional way.
For three months, we’ve been carefully planning and crafting a campaign which basically included 3 main phases.

Phase one:
We needed something big and provocative. So, our team created a full scale mockup of an innovative Treepex gadget, a simulated device and its accessories including cartridges based on tree DNA, wireless charger and mobile APP and even more.

Phase two:
It quickly started to gain attention from all around the world. People were arguing whether this gadget was real or fake.

Phase three:
Finally as the campaign reached its peak, we knew it was the right time to tell the harsh truth by releasing a revealing video.

We strongly believe it was not just a buzz that we’ve created, but we gave people something to think about and even pushed them just a bit to change their behavior and motivated them to take action.

Treepex device design early draftsTreepex device designTreepex design colorsTreepex device wireless chargingTreepex cartridges

Treepex website designtreepex device users




Client: Treepex

Executive Creative Director: Beqa Meparishvili
Creative Director: Bibi Asatiani
Art Director: Tamta Malazonia
Designers: Tamta Malazonia, Nika Monaselidze, Nino Khurtsilava, Sergio Titenkov
Copywriter: Lasha Babuadze
Chief Strategist: Lado Malazonia
Digital Planner: Sandro Javakhishvili
Social Media Manager: Levan Sirbiladze 
Client Service Director: Tamar Tsintsadze 
Account Manager: Inga Svanidze 
UX Designer: Zura Chavchanidze

Producer: Tami Morchiladze
Production and Post-Production Manager: Natia Nikoleishvili
Director: Tami Morchiladze, Beqa Meparishvili
DOP: Luka Nakashidze
Art Department: Tekla Berdzenishvili
Costume Designer: Tekla Berdzenishvili
Make-Up Artist: Eka Chikhladze
Editor: Goga Tsikolia
CG: Sandro Nakashidze
Sound Design: Paata “Godfather” Godziashvili, Irakli Putkaradze
Color Grading: Goga Tsikolia
3D Animation: Nika Maisuradze 
App Developers: Kote Tvalashvili, Levan Khomeriki
Influencer Marketing Agency: Influence Georgia