#Design #Non-standard #Digital
An environmental disaster is knocking on our doors. Everyone knows it but not everyone cares. A “greenovative” online platform Treepex, that was planting trees throughout the world, while working on these sensitive issues, realized the need to go a non-traditional way.
For three months, we’ve been carefully planning and crafting a campaign which basically included 3 main phases.
We needed something big and provocative. So, our team created a full scale mockup of an innovative Treepex gadget, a simulated device and its accessories including cartridges based on tree DNA, wireless charger and mobile APP and even more.
It quickly started to gain attention from all around the world. People were arguing whether this gadget was real or fake.
Finally as the campaign reached its peak, we knew it was the right time to tell the harsh truth by releasing a revealing video.
We strongly believe it was not just a buzz that we’ve created, but we gave people something to think about and even pushed them just a bit to change their behavior and motivated them to take action.
Executive Creative Director: Beqa Meparishvili
Creative Director: Bibi Asatiani
Art Director: Tamta Malazonia
Designers: Tamta Malazonia, Nika Monaselidze, Nino Khurtsilava, Sergio Titenkov
Copywriter: Lasha Babuadze
Chief Strategist: Lado Malazonia
Digital Planner: Sandro Javakhishvili
Social Media Manager: Levan Sirbiladze
Client Service Director: Tamar Tsintsadze
Account Manager: Inga Svanidze
UX Designer: Zura Chavchanidze
Producer: Tami Morchiladze
Production and Post-Production Manager: Natia Nikoleishvili
Director: Tami Morchiladze, Beqa Meparishvili
DOP: Luka Nakashidze
Art Department: Tekla Berdzenishvili
Costume Designer: Tekla Berdzenishvili
Make-Up Artist: Eka Chikhladze
Editor: Goga Tsikolia
CG: Sandro Nakashidze
Sound Design: Paata “Godfather” Godziashvili, Irakli Putkaradze
Color Grading: Goga Tsikolia
3D Animation: Nika Maisuradze
App Developers: Kote Tvalashvili, Levan Khomeriki
Influencer Marketing Agency: Influence Georgia