Benefits
#Branding #Design #Naming
Enter Benefits!
- Shaking up insurance industry with a heavyweight entrance.
- Offering not only global health insurance, but also flexible risk management service.
- Setting standards and leading through innovations.
We believe the brand will define a new level - for the industry; for business; for economy.
Inspired with this thinking, we crafted the brand philosophy and visual identity in a confident, sharp, and laconic style.
Here is the brand look in detail.




Credits
Creative Chairman: Vato Kavtaradze
Creative Director: Bibi Asatiani
Executive Creative Director: Nino Gordeladze
Account Manager: Levan Chikvaidze
Senior Designer: Zakaria Mesropovi
Chief Strategist: Lado Malazonia
Digital Planner: Sandro Javakhishvili
Copywriter: Irina Sakvarelidze