GPI Holding - Turbo

 #Non-standard  #Case Study

Insurance company GPI Holding launched new product - car insurance for old cars -  manufactured between 1993-1998.
For effective communication, we wanted to target the owners of old cars, who appeared to be the grown-ups from 90’s generation, who as kids collected the inserts of chewing gum Turbo, with images of different car models.
We based the whole campaign on Turbo chewing gum inserts, created vintage contect for facebook and invited collectors with biggest collections of Turbo inserts on exhibition and fun contest of toy-cars race.
We all enjoyed this back-to-childhood campaign.


Creative Director - Ema Prisca
Senior Copywriter - Nino Gordeladze
Copywriter - Beqa Meparishvili
Strategic Director - Vicente Garcia
Strategic Planner - Lado Malazonia
Account Team - Rezi Nizharadze, Tamar Tsintsadze
Senior Designer - Vano Saginashvili
Art Director - Anano Martsvaladze