Re|Bank for Changes

 #Branding  #Design  #CG  #Naming  #Campaign


#Naming #Branding


Pasha Bank Georgia was planning to create a separate brand of a new retail bank and a range of sub-brands of unique retail financial products. The concept was a Bank-Supermarket -  universal retail bank, focused on meeting the daily financial needs of ordinary people. The task of the agency was to develop an umbrella brand of the bank and a system of sub-brands of products. 




For Changes

Therefore we came up with the naming and visual style that implied re-establishing, renovating, re-thinking, re-creating and re-evaluating the concept of banking as we know it. With disruption in the market we created the notion that something fundamentally new has appeared in the banking sector. 



Video and Visual Style 

The simplicity and direct answers were integrated in brand philosophy. Therefore Re|Bank and its products were introduced in a minimalistic typography video,with unique visual and sound style.The video acted as an intro to Bank Philosophy and Products. 







Client: Re|Bank


Creative Chairman: Vato Kavtaradze 

Executive Creative Directors: Beqa Meparishvili, Nino Gordeladze

Creative Director: Bibi Asatiani

Senior Art Director: Mari Sukhishvili

Senior Copywriter: Beqa Meparishvili

Client Service Director: Tamar Tsintsadze

Senior Account Manager: Inga Svanidze

Designers: Dati Chanadiri, Sergo Titenkov

Strategic Planner: Tsotne Mazniashvili


Naming: Bibi Asatiani


Production: WINDFOR’S

Executive Producer and Post-production Manager: Natia Nikoleishvili

Editing: Goga Tsikolia

Sound Design and Music: Post Red Audio

CGI Artists: Levan Khomeriki and Rhea Mamatsashvili