Benefits - Image Campaign
#Film #Non-standard #Campaign
Within the image campaign for the leading insurance company Benefits, special Exhibition/Performance was organized.
On the show each exhibited item was an objectification of a negative emotion.
The guests could transform from passive viewers into performers and were allowed not only touch, but destroy all the art objects.
The act of destruction was one of a kind manifesto that represented a victory over negativity and a thirst to move on to a new step
Credits
Client: Benefits
Agency:Windfor’s
Creative Chairman: Vato Kavtaradze
Executive Creative Director: Nino Gordeladze
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Art Director: Teona Shelia
Client Service Director: Tamar Tsintsadze
Account Manager: Mariam Gogodze
Head of Design: Natia Kvaratskhelia
Graphic Designer: Meko Chikadze
Production service: 1991 Productions (Anna Khazaradze, Nino Chichua)
Directors: Nino Gordeladze; Mari Sukhishvili
Director of Photography: Giorgi Shvelidze
1st AD: Giorgi Mukhadze
GoPro Service: Nika Paniashvili
Focus Puller: Manu Elijarashvili
Assistant Camera: Guram Mosikashvili
Making of/Camera 2: Buro
SFX: Dato Gvasalia
Technical Manager: Natia Nikoleishvili
Set Manager: Irinka Kavtaradze
Editing/Color Grading: Goga Tsikolia
3D Artist: Koba Khvedelidze
Grip & Electric: Mikheil Saganelidze, Leri Kapanadze, Levan Chutkerashvili, Tamaz Gogberashvili, Alexander Gujabidze, Bidzina Chkaidze, Vazha Aprasidze
Production Design: Polina Rudchik, Sandro Nadareishvili
Costume Design: Natia Kvaratskhelia
Ceramic Studio: White Studio
Ceramic Artist: Nato Eristavi
Set Construction: Jimsher Berdzenishvili
Make-up: Nana Sulakvelidze
Original Music and Sound Design: Post Red Audio
Sound Recordist: Tengo Mandzulashvili
Photos by: Kikala Studio
Special Thanks to:
Sopo Kechkhoshvili, Tamar Tsintsadze, Inga Svanidze, Tinatin Khapava, Davit Chanadiri, Nanutsa Ediberidze, Elene Kirvalidze, Salome Bochorishvili, Tamar Postkhverashvili, Tika Shelia, Anno Jishkariani; Lado Gachechiladze; Bebe Sesitashvili
Nino Daraseli; Mari Nakani; Meri Giorgobiani
Georgian Museum of Fine Arts