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Dze _ Georgian Project

 #Film  #Non-standard  #Campaign

 

Stylish clothes and accessories easily grab everyone’s attention.

Everybody talks about street fashion - while Jackets, t-shirts and sneakers, with the 90s touch are becoming trendy once more.
 

Their material and social wellbeing entirely depends on the public and their willingness to make systematic donations.

With the help of the modern and stylish trends we’ve decided to put the important issue that is philanthropy, in the spotlight.

 

So, we created the pseudo brand ‘Dze - Georgian Project’ a façade for the famous name - Dzegvi shelter.

The models of the campaign are the inhabitants of the shelter, wearing their own clothes posing in their everyday environment.

 

 

 

Credits

American friends of Georgia

Lena Kiladze

Kate Kalandarishvili

 

Creative Concept

WINDFOR’S

 

Creative Chief: Vato Kavtaradze

Executive Creative Director: Nino Gordeladze, Beqa Meparishvili

Creative Director: Bibi Asatiani

Senior Art Director: Mari Sukhishvili

Senior Copywriter: Irina Sakvarelidze

Art Director: Teona Shelia

Client Service Director: Tamar Tsintsadze

Senior Account Manager: Inga Svanidze

Junior Account Manager: Tina Khapava

Senior Graphic Designer:  Sergo Titenkov

Graphic Designers: Masho Nartkoshvili, Meko Chikadze

Editor and Color Grading: Goga Tsikolia

 

Production Team

Executive Producer: Natia Nikoleishvili

Director:  Nata Sopromadze

DOP: Irakli Metreveli

Gaffer: Tengo Kasradze

Photographer: Anka Gujabidze

Art Department and Costume Design: Sopo Kharebashvili, Tamar Guliashvili, Nata Sopromadze

Make-up and Hair: Anuka Murvanidze Beauty School

Make-up assistant: Masho Nadiradze

Unit Production Manager: Zuka Gharibashvili

Editing: Levan Butkhuzi

Color Grading: Nodar Nozadze

Sound Design: Paata ‘Godfather’ Godziashvili

Making of: Buro; Makho Kipshidze, Irakli Solomonishvili

CG Artist: Rhea Mamatsashvili

3D Model: Koba Khvedelidze

 

Music: Nika Machaidze

Technical support on Set: ‘Silk Factor Studio’ Goglika Khaindrava

 

Clothes: Nino Mamasakhlisi - Las impeccably

 

PR Manager:

Tea Skhiereli

Printing House:

Soso Aprasidze,TMGroup

 

Digital Support

AdvertWise

 

Construction Producers:

Jimsher berdzenishvili

Levan bochorishvili

Giorgi pirkulashvili

Universal Advertising Company

 

And special thanks to:

Mercedes Benz Fashion Week

Sopo Tchkonia

 

Chaos concept Store

Buyers.ge

 

Media Partners:

Hammock

at.ge

Marketer.ge

On.ge