Tbilisi Storytelling Festival is an annual festival dedicated to the positive
power of narratives. Within the festival internationally renowned storytellers from
around the world in different industries, discuss and share their experiences with the audience.
Task of the agency was to come up with the visual style and logotype of the festival.
Logotype - is the name of the festival ZEG, that is unique word in Georgian, meaning the day after tomorrow. Logo architecture is vibrant, solid and urban at the same time.
Within the branding concept we created colorful illustrations that depict various imaginary and real characters. The characters
are protagonists of different stories, interconnected with the red line - literally visualizing the story line and it's importance.
Client - ZEG Festival
Agency - Windfor's
Creative Chief - Vato Kavtaradze
Executive Creative Director - Nino Gordeladze, Beqa Meparishvili
Creative Director - Bibi Asatiani
Creative Concept: Irina Sakvarelidze
Art Director: Teona Shelia
Strategic Planner: Tsotne Mazmanishvili
Client Service Director - Tamar Tsintsadze
Junior Account Manager: Tinatin Khapava
Head of Design/Illustrator: Natia Kvaratskhelia
Graphic Designers: Meko Chikadze, Masho Nartkoshvili