\\’ - tbilisi
ZEG Festival

Tbilisi Storytelling Festival is an annual festival dedicated
to the positive power of narratives.
Within the festival internationally renowned storytellers from
around the world in different industries,
discuss and share their experiences with the audience.  
 The task of the agency was to come up with
the visual style and logotype of the festival.

Logotype – is the name of the festival ZEG, which is a unique word in Georgian,
meaning the day after tomorrow.
Logo architecture is vibrant, solid and urban at the same time.

Within the branding concept, we created colorful illustrations that
depict various imaginary and real characters.
The characters are protagonists of different stories,
interconnected with the red line – literally visualizing the storyline and its importance.

Client – ZEG Festival
Agency – Windfor’s
Creative Chief – Vato Kavtaradze
Executive Creative Director – Nino Gordeladze, Beqa Meparishvili
Creative Director – Bibi Asatiani
Creative Concept: Irina Sakvarelidze
Art Director: Teona Shelia
Strategic Planner: Tsotne Mazmanishvili
Client Service Director – Tamar Tsintsadze  
Junior Account Manager: Tinatin Khapava
Head of Design/Illustrator: Natia Kvaratskhelia  
Graphic Designers: Meko Chikadze, Masho Nartkoshvili