TREESPOND! – Our new campaign for OXYN – a blockchain ecosystem for “Green Community”.

We believe that ignorance of the climate change problem is as devastating as climate change itself.
In order to compensate for the damage a single ignorant opinion can cause,
we created a platform that gives people the opportunity to fight against particular ignorant statements
with instant action.

The main antagonists of our campaign are Politicians, for the moment mainly Donald j. Trump,
who is the biggest climate problem denier from the highest media stage.

At www.treespond.com you can find each and every quote about environmental issues delivered by Trump such as: 

Each quote is evaluated with an ignorance scale (specially created for the project). The more ignorant the phrase is, the more trees must be planted to eliminate the quote. You can also invite your friends to eliminate the quotes faster.

As soon as the quote is “Treesponded”, in partnership with American Forestry Association, certain amount of trees are planted across the national forests of California recently devastated by the wildfire.

You, as a contributor, will receive a special certificate for the trees you’ve planted,
regular photo updates to monitor the progress of the trees and,
as the reward, a certain amount of OXYN Coins.

Credits

Client: OXYN
 
Agency: WINDFOR’S
 
Creative Chairman – Vato Kavtaradze
Creative Director – Bibi Asatiani
Executive Creative Directors – Beqa Meparishvili, Nino Gordeladze
Strategic Planner – Tsotne Mazmanishvili
Senior Art Director – Mari Sukhishvili
Senior Copywriter – Irina Sakvareidze
Copywriter – Aleksandre Kokosadze
Client Service Director – Tamar Tsintsadze
Account Manager – Mariam Gogodze
 
Design Head – Natia Kvaratskhelia
Senior Graphic Designer – Sergo Titenkov
Graphic Designers – Davit Chanadiri, Meko Chikadze
Illustrator – Tamta Malazonia
Web Designer – Zura Chavchanidze
 
Production:
Executive Producer – Natia Nikoleishvili
CGI – Sandro Nakashidze
Sound Design – Paata “Godfather” Godziashvili