The most readable contract




Process and Insight 


While working on the brief of one of the leading insurance companies ‘TBC insurance’
we realized that within the agency most of us have never read,
or didn’t really understand insurance contracts. 


With this insight in our mind we came up with a creative solution for an Auto insurance product:
to create the most readable contract. 


The most readable contract – and what does it mean


We collaborated with the leading typography, language and visual experts to create
the most readable font for contracts ‘Contractica’, and designed a layout with
specially created pictograms, we also rewrote the complicated legal terms of
the contract in easier-to-understand language. 


Within the campaign, a totally new visual style, font, videos and most importantly
the most readable contract was created.


To make your documents more readable 
you can download the font here

Agency: \\’


Creative Chairman: Vato Kavtaradze
Creative Directors: Bibi Asatiani, Nino Gordeladze, Beqa Meparishvili
Executive Creative Director: Beqa meparishvili
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Strategists: Mariam Chkhaidze, Elene Gugushvili
Account manager: Keti Razmadze
Head of Design: Natia Kvaratskhelia
Senior Graphic Designers: Meko Chikadze; Sergo Titenkovi


Production:
Director & DOP – Giorgi Zatiashvili
Producer – Inna Margvelashvili
1st AD – Irina Khvedelidze
Assistant Producer  – Mariam lobzhanidze
Set Designers – Tamar Guliashvili, Sopho Kharebashvili
Make-up Artist – Nino Bedeladze

Technical Crew:
Focus Puller – David Chkhaidze
Camera Assistant – Giorgi Pailodze
Playback Operator – Levan Zaridze
Gaffer – Vaja Aprasidze
Light & Grip  – Bidzina Chkhaidze, Mikheil Saganelidze
Sound Mixer – Irakli Ivanishvili

Post Production:
CG – Nika Maisuradze, Pasha Maisuradze, Giorgi Borchkhadze
Music – Misho Eliava
Sound Editor – Paata Godziashvili
Color correction – Goga Tsikolia

Special Thanks To:
Typographer – Akaki Razmadze
Neuropsychologist – Nino Margvelashvili
Philologist – Rusudan Margishvili