BRIEF & INSIGHT

Signify is an electronic signature platform. To promote its features and create positive brand awareness, we created a special campaign for the Independence Day of Georgia (Population: 3.72 million).

CREATIVE SOLUTION

As Georgia still struggles for independence from Russian Dominance, we decided to digitalize the Independence Act (initially signed by 88 members of the Supreme Council) and create unlimited signature space using Signify tools so that every Georgian can also sign it and reaffirm the principles stated in the Act.

RESULTS

Almost all main TV broadcasters and digital outlets talked about the initiative, generating 4,466,883 media impressions and 1,212,049 media reach.