Select – is the new personalized Banking by Terabank.
It is the brand of the few. It’s strong, solid and masculine.
The naming highlights the importance of the individualism and exclusivity of selected individuals.
The visual identity of the brand is built around the solid and structural logotype.
An essential part of the logo is letter S and pointing arrows (triangles) that once more symbolize
brand’s concentration on the individual.
Credits
Client – Terabank
Agency – Windfor’s
Creative Concept – Nino Gordeladze, Vato Kavtaradze, Beqa Meparishvili
Executive Creative Director – Nino Gordeladze
Senior Copywriter – Irina Sakvarelidze
Senior Art Director – Mari Sukhishvili
Art director – Teona Shelia
Creative Strategy – Tsotne Mazmanishvili, Giorgi Chikhradze
Client Service Director – Tamar Tsintsadze
Account Manager – Mariam Gogodze
Head of Design – Natia Kvaratskhelia
Graphic Designers – Sergo Titenkov, Meko Chikadze