REDMED is the first Georgian healthcare web and mobile application. 
 
The task of the agency was to come with the naming and branding concept. 
 
Naming
Name – REDMED is the combination of Medicine, Remedy and color Red
that is associated with pharmaceutical sector.
The concept was to highlight the international standard
of the application and the industry field. 
 
Branding 
The Visual style is in line with innovative  platform of the application.
The branding concept is based on the shapes of medicinal pills.
The patterns recreate the oval forms. The main colors once more highlight the medical sector. 
 

Credits
 
Client: Redmed
Agency: WINDFOR’S
Creative Chief: Vato Kavtaradze
Executive Creative Directors: Nino Gordeladze, Beqa Meparishvili
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Art Director: Teona Shelia
Senior Copywriter: Irina Sakvarelidze
Client Service Director: Tamar Tsintsadze
Account Manager: Tina Khapava
Graphic Designer: Davit Chanadiri