Pasha Bank Georgia was planning to create a separate brand of a new retail bank
and a range of sub-brands of unique retail financial products.
The concept was a Bank-Supermarket – universal retail bank, focused on meeting
the daily financial needs of ordinary people.
The task of the agency was to develop an umbrella brand of the bank and
a system of sub-brands of products.
Therefore we came up with the naming and visual style that implied re-establishing,
renovating, re-thinking, re-creating and re-evaluating the concept of banking as we know it.
With disruption in the market, we created the notion that something fundamentally
new has appeared in the banking sector.
Video and Visual Style
The simplicity and direct answers were integrated into the brand philosophy.
Therefore Re|Bank and its products were introduced in a minimalistic typography video,
with unique visual and sound styles.
The video acted as an intro to Bank Philosophy and Products.
Creative Chairman: Vato Kavtaradze
Executive Creative Directors: Beqa Meparishvili, Nino Gordeladze
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Senior Copywriter: Beqa Meparishvili
Client Service Director: Tamar Tsintsadze
Senior Account Manager: Inga Svanidze
Designers: Dati Chanadiri, Sergo Titenkov
Strategic Planner: Tsotne Mazniashvili
Naming: Bibi Asatiani
Executive Producer and Post-production Manager: Natia Nikoleishvili
Editing: Goga Tsikolia
Sound Design and Music: Post Red Audio
CGI Artists: Levan Khomeriki and Rhea Mamatsashvili