Europe-bet is a leading online gaming company in Georgia.
It’s a platform where everyone can find to have fun.
To create a strong connection between the brand and its new face – Andrea Pirlo,
we dug deep into the history of the famous Italian football player and found that
Andrea is one of the few people who plays not just to win, but mostly to enjoy.
One of the best examples of his daring and enjoying the game at the most decisive moments is
the Panenka-style penalty kick performed by Andrea many times in his career,
most notably in the quarter-final of Euro 2012. That’s what inspired us.
We used “Panenka trajectory” to visually emphasize the idea of enjoyment.
Andrea was not the only star in the video – basically every character is
a successful and well-known sportsman.
Our personal favorite is of course Nikoloz Basilashvil – a famous Georgian tennis player.
The production team was also star-studded: we’ve invited french director Julien Zenier,
who previously worked with Ronaldo, Djokovich and other celebrities.
Visually stunning shots are courtesy of the Australian director of photography, Adric Watson.
We’re really proud!
Enjoy (the game)
Chief Marketing Officer: Lasha Gogua
Head of Brand & Acquisition: Dimitri Vachnadze
Art Director: Vano Saginashvili
Head of Social Media: Gvandca Gogava
PR Coordinator: Keto Giorgobiani
Head of Content Team: Misha Dumbadze
Creative Chairman: Vato Kavtaradze
Executive Creative Directors: Beqa Meparishvili, Nino Gordeladze
Creative Director: Bibi Asatiani
Senior Art Director: Mari Sukhishvili
Senior Copywriter: Irina Sakvarelidze
Client Service Director: Tamar Tsintsadze
Senior Account Manager: Inga Svanidze
Strategic Planner: Tsotne Mazmanishvili
Designers: Sergo Titenkov, Meko Chikadze
Production Company: Metro Production
Executive Producer: Sandro Gabilaia
Head of Production: Maia Gurabanidze
Director: Julien Zenier
DoP: Adric Watson
1st AD: Dennis Sonin
2nd AD: Sopo Parjiani
Bidding Producer: Masho Tevdorashvili
Producer: Tamar Tvaradze
Focus Puller: Manu Elijarashvili
Camera Assistant: Guram Mosikashvili
Steadicam Operator: David Odisharia
Gaffer: Giorgi Shvelidze
Production Designer: Sopo Kharebashvili, Tamar Guliashvili
Production Designer’s Assistants: Dadu Topuridze, Nuna Dadunashvili,
Natia Gurabanidze, Elene Gabilaia
Decorator: Jimsher Berdzenishvili
Wardrobe Stylist: Ika Bobokhidze
Wardrobe Stylist Assistant: Elene Zvambaia, Tina Sharashenidze
Set Manager: Davit Peradze, Koka Chkhaidze
Casting: Tina Khizanishvili
Make up: Veriko Bedeladze, Nino Bedeladze
Making of: Buro
Location Manager: Tato Pantsulaia
Production Manager: Davit Maglakhelidze
PA: Mariam Gugushvili
Aerial shots: SKY TECH
Post Production Manager: Natia Nikoleishvili
Editing: Goga Tsikolia
Color-Grading: UPP Prague: Ondrej Stibingr, Pavel Marko.
Windfor’s: Goga Tsikolia
Sound and Music: Post Red Audio
CG Artists: Irakli Zubashvili, Luka Labadze, Jemo Moniava,
Berika Lobjanidze, Tornike Jibuti
Andrea Pirlo, Nikoloz Basilashvili, Zuka Rurua, Saba Nergadze,
Mariam Tsinamdzgvrishvili, Giorgi Koplatadze, Bidzina Baratashvili & Giorgi Loria
Special thanks to: Bikers team, B.C. “Olimpi”, Former Motorball Federation