\\’ - tbilisi

NIKORA, is the leading local food producer operating on the Georgian market for 21 years.
The task of the agency was to come up with the naming and branding concept
for the launch of the new pastry line.
The Name ‘Pane’ is short, easily pronounced, and of Latin origin meaning
bread and baked goods. While branding concept is based on the concept of
a colorful landscape, which highlights the fertility of the land and the idea behind the business.

Client: Pane
Agency: Windfor’s
Chief Creative: Vato Kavtaradze
Executive Creative Director: Nino Gordeladze
Naming: Irina Sakvarelidze
Strategic Planners: Tsotne Mazmanishvili, Giorgi Chikhradze
Head of Client Service Department: Tamar Tsintsadze
Senior Account Manager: Inga Svanidze
Head of Design: Natia Kvaratskhelia
Senior Designer: Sergio Titenkov
Graphic Designer and Art Direction: Davit Chanadiri