Fact: When buying a product, we pay the most attention to recommendations from existing users. And an air conditioner is the kind of product you can only truly “test” once it’s installed in someone’s home.

There’s also fact, that in Georgia, many homes & businesses already have Midea air conditioners – to be precise, more of 250 000 of them.

So, in the campaign, we showcase a variety of homes, each with different people living in them, each with their own needs and preferences.

Because, every room is a showroom!

Credits:

Client: Midea Georgia
Creative Agency: Windfor’s Tbilisi
Creative Director: Beqa Meparishvili
Senior Art Director: Luka Makharoblishvili
Senior Copywriter: Mariam Koghito Chargazia
Graphic Designer: Ani Oniani
Head of Strategy: Mariam Chkhaidze
Strategy: Tina Kikalishvili
Client Service Director: Mariam Gogodze
Senior Account Manager: Nini Chivadze
Head of Digital Team: Natia Zarnadze
Digital Creative Lead: Giorgi Khubuluri
Social Media Manager: Nini Sybil Gvritishvili
Digital Copywriter: Gvantsa Darsania
Digital Graphic Designer: Mako Kochiashvili
Digital Account Manager: Nona Kikaleishvili
Digital Advertiser: Goga Paliani

Production Company: Industria PMC
Head of Production: Maia Gurabanidze
Executive Producer: Sandro Gabilaia
Producer: Margo Zubashvili
Production Manager: Tato Pantsulaia
Director: Dima Chkheidze
DOP: Sandro Darakhvelidze

Production design: Nisley Studio
Zura Kikvadze, Sophio Gulisashvili.
Art department: David Gvinashvili, Tamaz Bochoidze, Guri Tchvritidze, Shota Tsgareishili, Garik Martirosyan, Levan Kikilashvili.
Helper: Artem Aruthinyan
Props master: TaTia Gulisashvili

1st AD: Gvanca Jujunashvili
Stylist: Elene Zvanbaia, Nino Zvanbaia
Make up: Veriko bedeladze, Nini Kavtaradze
Casting Manager: Elo Chkhaidze
Casting Manager Assistant: Lana Kikalishvili
Transport Department: Davit Peradze
Set Manager: Koka Chkhaidze
Helpers: Niko Chkhaidze, Gigi Shlimonov
1AC: Irakli Duru Jghenti
2nd AC: Ninia Tsabadze
2nd AC: Guram mosikashvili
AC: Giorgi Pkhaladze
Gaffer: Gia Marsagishvili
Electricians/Grip: Tsotne Marsagishvili, Goga Chanturia, Mikheil Gvalia, Google Lomidze, Giorgi Gogbaidze, Davit Saghrishvili
Dolly: Temo Ezieshvili, Akaki Kurdadze
Financial Department: Maka Labadze
Coordinator: Tea Gurabanidze
Drivers: Gia Guluashvili, Vaso Kratsashvili, Giorgi Kochlamazashvili, Lasha kiladze, Mamuka Ganugrava, Teimuraz Pavliashvili
Catering: Crewcat

Set sound: Location Sound
Post-Production Producer: Ekaterine Davitashvili
CG: HIGHWAY VFX
Color Correction: Mindia Inasaridze
Sound Design: Avira Sound
Voice Actor: George Sikharulidze