A brand new project for the new national Georgian lottery – Lotto.ge
This time we’ve decided to address skeptics and nonbelievers, those who don’t believe in luck
or miracles. What we want to tell them is simple – there’s no way you can win, unless you play.
Main character of the launch campaign is a city pigeon, who as we all know, is capable to “bring
a good luck” to people – all they have to do is to buy a lottery ticket. In the TVC Mr. Pigeon
discusses his very important and serious profession – giving signs to humans. Sadly, humans
overreact and instead of getting happy and buying a lottery ticket get irritated and angry.
We’ve done a few other things within the campaign – we’ve spread the colorful dove poops
around the car windows and hijacked all kinds of “numbers” in the city, adding the sign that says
“this could be your lucky number” – people tend to use dates of birth, their phone, home
numbers while choosing the winning combination for the lottery ticket, so this might be helpful.
 

Credits

Client: საქართველოს ეროვნული ლატარია
 
Agency: WINDFOR’S
 
Executive Creative Director: Nino Gordeladze
Chief Creative: Vato Kavtaradze
Copywriter: Irina Sakvarelidze, Kata Kokosadze
Art Director: Mari Sukhishvili
Illustrator: Natia Kvaratskhelia
Client Service Director: Tamar Tsintsadze
Junior Account Manager: Tinatin Khapava
Strategic Planner: Tsotne Mazmanishvili
 
Production: (BIRDY)
Producers: Natia Nikoleishvili, Tami Morchiladze
Project Manager: Mariam Lobzhanidze
Director: Nino Gordeladze
DOP: Sandro Darakhvelidze
Production Designer: Nikoloz Guraspashvili
Production Assistant: Torkine Kirtadze
Set Decorator: Dato Daraselia
Costume Designer: Nikoloz Guraspashvili
 
Post Production:
Production and Post Production Manager: Natia Nikoleishvili
Animation Production: Halfpace Studio
Project Supervisor: Levan Lapachi
Modeling: Lasha Zoidze, Levan Lapachi
Rigging: Davit Sakhvadze
Grooming: Givi Sabadze, Yannick Vincent
Animation/Dynamics: Levan Lapachi
Shading/Lighting: Levan Lapachi, Luka Jgharkava
Compositing: Luka Jgharkava, Levan Lapachi
Sound Mix Company: Studio Phonograph
Sound Director: Paata “Godfather” Godziashvili
Color Grading: Ondrej Stibingr, UPP Universal Production Partners (Prague)