\\’ - tbilisi
GPI Holding – Image Campaign

Mr.Rexi is the first animatronic creature in the history of Georgian advertising.
He is a mascot and spokesperson for the brand and delivers complicated insurance-related messages
in a funny, memorable and simple way.
He represents the best of two – a dog (loyal, friendly, honest, and can predict danger) and a human –
(rational, intelligent, smart, and professional).
As a result, we created a super competent insurance agent, trustful and reliable with a superpower of
predicting and preventing dangers.
Two international companies were involved in the project:
A production house from Romania – Multi Media Est and Europe’s biggest screen prosthetics and
special effects company – Millennium FX from the United Kingdom.



Creative Director – Ema Prisca
Strategic Director – Vicente Garcia
Copywriters – Gvantsa Datuashvili, Herman Szabo
Account Manager – Tamar Tsintsadze
Senior Designer – Vano Saginashvili
Social Media Manager – Herman Szabo

Production Team

Director -Bogdan Moldoveanu (Hypno) 
DOP – Alexandru Dorobantu