\\’ - tbilisi
GFF – Branding

A whole new era in the life of the Georgian National Football Team has begun.
For the first time in the history of Georgian football, the national teams now have unified brand platform.

After a series of research and interviews, the brand’s new ideology has been formed, creating a strong
brand platform, standing on the idea of constant self-development – the team which consists of strong
individuals that strive to perform their best every day. The brand platform was followed by a new visual
identity, with the brand archetype being a Hero,
reflecting the new philosophy and strengthening the main message – I am Georgia.

The visual symbol representing the brand identity is a hero – St. George – a symbol represented in
the national heraldic emblem of Georgia, defeating his own weaknesses and inspiring others with
his strength.

The visual style consists of unique patterns that harmonically combine
Georgian characteristics and unique symbolics with the brand’s identity.
And finally, according to the new brand platform and visual identity,
the team’s new kit design was created,
which reflects the overall spirit and philosophy of the brand, while meeting today’s trends.


Client:  GFF – Georgian Football Federation

Agency: Windfor’s
Creative Chairman: Vato Kavtaradze
Executive Creative Director: Beqa Meparishvili
Creative Project Manager: Levan Gvinianidze
Creative Directors: Bibi Asatiani, Nino Gordeladze
Senior Art Director: Teona Shelia
Art Director: Luka Makharoblishvili
Head of Creative Team: Mari Sukhishvili
Copywriter: Sophie Ivanishvili
Head of Social Media – Nato Belkania 
Head of Advertising – Natia Zarnadze 
Advertiser – Niko Kankava 
Digital Account Manager – Luka Samushia
Traffic Manager – Mariam Pagava 
Digital Copywriter – Kristina Dudey Avsarkisova 
Digital Graphic Design Lead – Salome Tsikaridze 
Digital Graphic Designer –  Knini Tchalidze 
Lead Strategist: Mariam Chkhaidze 
Client Service Director: Ana Dondua
Senior Account Manager: Mariam Gogodze
Account Manager: Giorgi Azaladze
Head Of Design: Natia Kvaratskhelia
Senior Graphic Designer: Dato Msakhuradze
Motion Design: Giorgi Borchkhadze
Font Designer: Sergo Titenkov
Font Engineer: Aleksander Sukiasov

Master Video: 
Production Company: Metro Production
Production Designer: Slow Pulse 
Art Department: District 9 Productions
Sound and music by Postred
Visual Effects: Highway VFX
CC: UPP Prague Pavel

 Director: Dato Borchkhadze
DOP: Giorgi Shvelidze

Anthem: Achiko Guledani, Beka Japaridze Shukvani

KIT Graphic Video:
Animation Production: Highway VFX
Sound: Heima Production