“Formula 118” is a new car wash service located at Tsereteli Ave, #118.
Agency was briefed to create a memorable and modern visual style and brand the territory
with F1 attributes. F1 as a concept is used for service team uniforms as well.
The inspiration, for corporate style, came after merging three main elements:
Flag, Water, and Speed.
Creative Director: Bibi Asatiani
Account Executive: Tamar Tsintsadze
Graphic Design: Ruslan Beridze, Zakharia Mesropov
Art Director: Matassi Sulakauri