Our campaign for EXTRA, the biggest online shop in Georgia,
created using all – 150,000 product photos.

Check out the case video:

Client: Extra
Agency: Windfor’s
Production House: FIRE PRODUCTION
Visual Effects: HIGHWAY

Client:
Chief Marketing Officer: Marisha Gogolauri
Senior Brand Manager: Sali Ghudushauri
Content Team: Nini Rukhadze, Ana Kavtaradze
Digital Marketer: Luka Gaprindashvili

Agency:
Creative Director: Beqa Meparishvili
Art Director: Luka Makharoblishvili
Copywriter: Kristina (Dudey) Avsarkisova
Senior Graphic Designers: Tata Megrelishvili, Dato Msakhuradze
Graphic Designer: Luka Chkhaberidze
Junior Graphic Designer: Ani Oniani

Account Director: Mariam Gogodze
Producer: Nata Managadze

Production Company: FIRE PRODUCTION

Director: Nikusha Kukusha Motsonelidze
DOP: Sandro Darakhvelidze
Steadycam Operator: Merab Kiknadze
Production Designer: Polina Rudchik, Sandro Nadareishvili
Executive Producer: Tamar Tvaradze
Producer: Mariam Zubashvili
1AD: Maia Imedashvili
Production Managers: Giorgi Mgeladze, Giorgi Gugeshashvili
Location Department: Nikusha Lebanidze, Giorgi Surguladze
Prop Master: Zaza Vashakmadze
Costume Designer: Tika Shengelia
Costume Designer Assistant: Elene Kekelidze
Casting Manager: Tina Khizanishvili
PA: Natashka Doborjginidze, Niniki Motsonelidze
MUA: Lucia Devejieva
Set Manager: Valerian Urushadze
Gaffer: Giorgi Gogatishvili

Music and Sound Design: Avira sound
Text and Vocals: Sundraw & Vako

Color: Nikusha Kukusha Motsonelidze
EDIT: Oti Kharebashvili

Visual Effects: HIGHWAY

VFX Producer/PM: Levan Lapachi
VFX Supervisor: Luka Jgharkava
Art Director/Lead FX Artist: Irakli Gharibashvili Jr.
FX Artists: Lasha Zoidze, Sandro Kadagidze
CG Artists: Rati Managadze, Giorgi Javakhishvili
Compositing Lead: Luka Jgharkava
Compositing Artist: George Ketselashvili