Emotions are Georgia!
Our new emotional campaign for Georgian National Tourism Administration.
In 2017 a number of international visitors to Georgia increased by 1,182,534 compared to
the previous year and exceeded the record-breaking number of 7 million.
Together with Pulsar AI we developed an Artificial Intelligence tool that
detects genuine human emotions in social media posts of 7 000 000+ tourists.
During 6-month complex Artificial Intelligence tool was detecting,
analyzing and sorting out the most genuine human emotions through social media posts of
more than 7 000 000 travelers, who shared their impressions about Georgia.
All these create the most emotional and accurate guidebook of the country.
We are proud to present both printed and interactive digital versions of the guidebook.
Client: Georgian National Tourism Adminisration
Executive Creative Directors: Beqa Meparishvili, Nino Gordeladze
Chief Creative: Vato Kavtaradze
Creative Director: Bibi Asatiani
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Client Service Director: Tamar Tsintsadze
Account Manager: Inga Svanidze
Head of Design Department: Natia Kvaratskhelia
Designers: Sergio Titenkov, Davit Chanadiri, Meko Chikadze
Strategic Planners: Tsotne Mazmanishvili, Giorgi Chikhradze
Executive Producer: Ringailė Leščinskienė
Director: Malkhaz Kipshidze
DOP: Malkhaz Kipshidze
Camera man: Lasha Shekelashvili
Set and Costume Design: Tekla Berdzenishvili
Casting: Aleko Putkaradze, Anastasia Provodina,
Irma Glilava-Shermadini, Elene Margishvili, Marius Baranauskas,
Giorgi Chinchiarauli, Mate Kurdiani, Keso Kurdiani, Ilia Kurdiani,
Luka Kurdiani, Giorgi Guladze, Mariam Gabrichidze.
Post Production Producer – Natia Nikoleishvili
Editing: Goga Tsikolia
Color Grading: Goga Tsikolia
CGI Artist: Levan Lapachi
Sound Design: Paata “Godfather” Godziashvili
Music Production: Online Audio
Composer, Arranger, Piano, Mockup: Ana Kasrashvili
Co-Arranger, Acoustic Guitar: Ilia Jgharkava
Recording, Editing and Mixing: Ilia Jgharkava
The composition is Based on Georgian Famous Themes and Songs.
Music Themes Selected by Windfor’s & Online Audio
Texts: Tea Kitoshvili, Meri Nebieridze
Editors: Nino Gordeladze, Irina Sakvarelidze
Translators: Sopo Kechkhoshvili, Irina Sakvarelidze
Technical Designer: Giorgi Kevlishvili
Proofreading: Joseph Alexander Smith
Artificial Intelligence and Web Team:
Web Designers: Guga Meshvildishvili, Teona Shelia
Digital Account: Tsotne Mazmanishvili
Special thanks to:
Free University Law Clinic, Schuchmann Wines Chateau & SPA,
Zurab Dvali, Kacheti Ezo, Svan house,
Hotel Mountain Mestia, Alavedi Pope David