\\’ - tbilisi
Caravan – Visual Identity

Caravan Project

“Caravan” is an urban project that conceptually integrates, creates and manages multifunctional open air and indoor spaces in different cities of Georgia. The “Caravan” space is divided into five zones and includes food, business, entertainment, cognitive and kids programs.

Caravan project

Year

2022

Role

360 campaign

Website


{About the project}


“Caravan” is an urban project that conceptually integrates, creates and manages
multifunctional open-air and indoor spaces in different cities of Georgia.
The “Caravan” space is divided into five zones and includes food, business,
entertainment, cognitive and kids programs.





{Inspiration}


The visual style is inspired by old school bas-reliefs. As if from an old visual style,
we have acquired a new life. The caravan gives new life to the old places.
The bas-relief objects are always in motion, because “Caravan” is a place where the
movement of people never stops.





Client: Caravan


Creative Chairman: Vato Kavtaradze
Creative Director: Bibi Asatiani, Nino Gordeladze
Executive Creative Director: Beqa Meparishvili
Senior Art Director: Mari Sukhishvili
Head of Design Department: Natia Kvaratskhelia
Illustrator: Natia Kvaratskhelia
Graphic Designers: Masho Nartkoshvili, Giorgi Borchkhadze, Meko Tchikadze, Sergio Titenkov
Logo Typography: Gio Bregvadze


Strategic Planner: Mariam Chkhaidze
Senior Account Manager: Mariam Gogodze
Account Manager: Nini Sujashvili