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Is It a Cake or a Toy?

 #Non-standard  #Campaign

"Is it a cake, or a toy?"
This was the question the guests were asked on a special day in one of the biggest shopping malls in Tbilisi. 
Food Network - American channel featuring programs about food and cooking is already available on Magti Television. To promote that fact, we created a 'delicious stand', where half of the objects were
toys and another half was edible. Famous bakers crafted the marzipan figurines, while the artists created colorful toys. 
The main challenge was to tell which object was a cake and which one a toy, so, everyone got the chance to taste the cupcakes, cookies, marzipan shoes, flamingo and get the free mobile internet by Magti. 
 
 
 
 
 
 

Credits

Client - Magti / FoodNetwork
Agency: Windfor's
 
Creative Directors - Nino Gordeladze, Beqa Meparishvili
Executive Creative Director - Nino Gordeladze
Senior Art Director - Mari sukhishvili
Art Director - Giga Tsiqarishvili
Senior Copywriter - Irina Sakvarelidze
Creative Strategy - Tsotne Mazmanishvili
Client Service Director - Tamar Tsintsadze
Account Manager - Mariam Gogodze
 
Executive Producer: Natia Nikoleishvili
Director: Nino Gordeladze
DOP: Makho Kipshidze
Production design: Nikoloz Guraspashvili
Assistant production design: Tornike Kirtadze
Prop masters: Lika Dadunashvili, Sopho Tsiklauri
Costume design: Nikoloz Guraspashvili
Decoration: Jimsher Berdzenishvili
Editor: Goga Tsikolia
Photographer : Erekle Sologashvili